Panel discussion venue at 393 Broadway built for editorial-quality panel events. Stage setup, multi-camera capture, 360° projection backdrops, same-day content delivery. Capacity 50 to 200.
NYC panel discussion venue with 360° immersive backdrops, live streaming, and professional capture. SoHo / TriBeCa, up to 200 seated.
A panel discussion is content production with an audience attached. The panel itself is the deliverable, but the venue decides whether the panel looks like a professional production or a hotel ballroom. The right venue captures the panel at editorial quality, makes the audience feel like part of the production, and delivers content that runs across the company's channels for months after.
LUME Studios is a panel discussion venue at 393 Broadway in SoHo and Tribeca, built around production-grade capture and a backdrop that signals the panel's seriousness. Stage setup in the Immersive Studio with 360° projection backdrops that adapt to the panel's brand. Multi-camera capture, professional audio, RGB Astera spotlights with camera-ready lighting, and same-day content delivery. Capacity from 50 in LOFT 2 for intimate editor and press panels to 200 standing for keynote-style industry events. Past panel hosts include Amazon, Dropbox, Roku, and JetBlue.
How It Works
Three or four panelists on a low platform stage. Audience in theater-style seating. Projection backdrop behind the panel that runs the company's branding or the topic's visual identity, custom-designed before the event. Wireless lavalier mics on every panelist, audience Q&A mic on a stand. Multi-camera capture: wide shot of the full panel, tight shots on each speaker. RGB Astera spotlights with camera-ready lighting means panels here look like network TV, not webcam recordings. By the next morning, the panel has clip-ready footage for social, the full session for archive, and edited highlights for the next round of press.
The standard panel discussion is four people on bar stools in front of a step-and-repeat. LUME does something different. Project speakers' bios live on the walls behind them. Display real-time audience questions on a side wall during Q&A. Show data visualizations behind a numbers-driven panel. Brand the entire environment to match your event sponsor. The walls work for the panel, not against it.
Most panels live and die in 90 minutes. LUME's panel production keeps producing. Live streaming to YouTube, LinkedIn, or your custom platform. Same-day delivery of full session recording and clip-ready highlights. Edited footage for social, press, and internal use within 48 hours. The panel produces three weeks of content from one night of work. See past panel events or book a walkthrough.
A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingBased on 124 Google reviews. Read all reviews
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I held my wedding reception here back in August 2019… the staff was absolutely incredible, and I still sing their praises to this day. We planned everything ourselves, so as you would expect, we were very stressed, but LUME… made everything so easy for us. The most important part was how KIND everyone was… Our reception was truly the highlight of our whole wedding week.”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“This place is awesome! Saw the Super Bowl in the immersive space with Bad bunny performance. It was such a fun time. So much energy in the room”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
Up to 200 standing or 120 seated theater-style in the Immersive Studio. Smaller panel formats fit in LOFT 4 (35) or LOFT 2 (50).
Yes. Four to six panelists with mics, custom branded backdrop projection, moderator setup, panelist seating, side tables, water service, green room in LOFT 4.
Yes. Live streaming to YouTube, LinkedIn, or your custom platform. Multi-camera capture, professional audio, post-event highlight reels available.
Yes. Permanent RGB Astera spotlights and flexible camera-ready lighting. Panel discussions captured here look like network TV, not a webcam recording.
Absolutely. The 360° projection system displays speaker bios, audience questions in real time, data visualizations behind panelists, or fully branded environments throughout the discussion.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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