A press event venue at 393 Broadway designed for moments worth covering. Custom 360° brand environments, multi-camera capture, talent green rooms, same-day content delivery, and full press list operations. Press events here for Patrick Ta Beauty, TRESemmé, Amika, Roku, and Dropbox.
NYC press event venue at 393 Broadway. Press conferences, product reveals, editor previews, upfronts, and advertiser dinners up to 200 guests.
Editors get invited to ten press events a week. They attend, photograph, and write about the ones that give them something they can't get from a mailer. Press events at LUME are built around exactly that: immersive product debuts where the brand environment IS the story, celebrity moments captured by the in-house production team and delivered same-day, custom step-and-repeat installations on the Broadway marquee that produce editorial-grade arrival photos before journalists even check in.
LUME Studios is the NYC press event venue brands and PR agencies trust when the story has to land. 5,400 square feet at 393 Broadway with custom 360° projection capability, RGB Astera camera-ready lighting, a dedicated production team, and full press operations support. Press events here for Patrick Ta Beauty, TRESemmé, Amika, Roku, and Dropbox.
How It Works
A press event produces coverage when journalists leave with something they can publish. LUME builds events around the editorial outcome: the immersive product debut where the brand environment IS the story, the on-site celebrity moment captured by the production team and delivered same-day, the custom step-and-repeat installation on the Broadway-facing marquee that produces arrival photos worth publishing. The result: editorial coverage that pays for the event multiple times over.
Upfront and NewFronts week is a different kind of press event. The audience is buyers and agency media teams rather than editors, and the job is making a slate or a platform feel worth the spend. The Immersive Studio runs the presentation across every wall, so a programming reel is not competing with a hotel ballroom's chandeliers, and then LOFT 4 turns over to an advertiser dinner for 35 in the same building. Pinterest ran its Presents upfront here. Same production team, same night, no shuttling buyers across town.
LUME handles press list management, RSVPs, on-site check-in, badge printing, security when needed, full bar service, catering, talent green rooms, and same-day content delivery. PR agencies bring the press strategy. LUME delivers the venue, production, and on-site coordination, so the agency's team can focus on the journalists in the room.
LOFT 4 doubles as a refined green room with kitchen, full bar, and dining setup for talent prep, hair and makeup, and post-event hospitality. Smaller press dinners and editor previews fit in LOFT 4 (up to 35) or LOFT 2 (up to 60). The same building handles a 200-guest press launch downstairs and an editor-in-chief dinner upstairs without conflict. See past press events or book a walkthrough.
A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingBased on 124 Google reviews. Read all reviews
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I held my wedding reception here back in August 2019… the staff was absolutely incredible, and I still sing their praises to this day. We planned everything ourselves, so as you would expect, we were very stressed, but LUME… made everything so easy for us. The most important part was how KIND everyone was… Our reception was truly the highlight of our whole wedding week.”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“This place is awesome! Saw the Super Bowl in the immersive space with Bad bunny performance. It was such a fun time. So much energy in the room”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
Press conferences, product reveals, editor previews, exclusive press junkets, beauty press days, fashion press events, tech announcements, upfront and NewFronts presentations, and influencer-plus-press hybrid activations.
Yes. Upfront and NewFronts presentations run in the Immersive Studio with the slate reel across every wall, and LOFT 4 turns over to an advertiser dinner for up to 35 in the same building. Pinterest ran its Presents upfront at LUME.
Yes. Custom step-and-repeat installations are part of any branded press event. The marquee outside on Broadway acts as a brand-forward photo moment for press arriving and leaving.
Yes. Guest list management, on-site check-in staff, dedicated press credentials, and badge printing as part of full-service event production.
Yes. LOFT 4 doubles as a refined green room with kitchen, full bar, and dining setup for talent prep, hair and makeup, or post-event hospitality.
Yes. Our in-house creative team builds custom press kit content, on-site videographer for capture, and same-day photo delivery for press use.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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