A press event venue at 393 Broadway designed for moments worth covering. Custom 360° brand environments, multi-camera capture, talent green rooms, same-day content delivery, and full press list operations. Press events here for Patrick Ta Beauty, TRESemmé, Amika, Roku, and Dropbox.
NYC press event venue at 393 Broadway. Press conferences, product reveals, editor previews, and press junkets up to 200 guests.
Editors get invited to ten press events a week. They attend, photograph, and write about the ones that give them something they can't get from a mailer. Press events at LUME are built around exactly that: immersive product debuts where the brand environment IS the story, celebrity moments captured by the in-house production team and delivered same-day, custom step-and-repeat installations on the Broadway marquee that produce editorial-grade arrival photos before journalists even check in.
LUME Studios is the NYC press event venue brands and PR agencies trust when the story has to land. 5,400 square feet at 393 Broadway with custom 360° projection capability, RGB Astera camera-ready lighting, a dedicated production team, and full press operations support. Press events here for Patrick Ta Beauty, TRESemmé, Amika, Roku, and Dropbox.
How It Works
A press event produces coverage when journalists leave with something they can publish. LUME builds events around the editorial outcome: the immersive product debut where the brand environment IS the story, the on-site celebrity moment captured by the production team and delivered same-day, the custom step-and-repeat installation on the Broadway-facing marquee that produces arrival photos worth publishing. The result: editorial coverage that pays for the event multiple times over.
LUME handles press list management, RSVPs, on-site check-in, badge printing, security when needed, full bar service, catering, talent green rooms, and same-day content delivery. PR agencies bring the press strategy. LUME delivers the venue, production, and on-site coordination, so the agency's team can focus on the journalists in the room.
LOFT 4 doubles as a refined green room with kitchen, full bar, and dining setup for talent prep, hair and makeup, and post-event hospitality. Smaller press dinners and editor previews fit in LOFT 4 (up to 35) or LOFT 2 (up to 60). The same building handles a 200-guest press launch downstairs and an editor-in-chief dinner upstairs without conflict. See past press events or book a walkthrough.
5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 60. It comes with a large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
Press conferences, product reveals, editor previews, exclusive press junkets, beauty press days, fashion press events, tech announcements, and influencer-plus-press hybrid activations.
Yes. Custom step-and-repeat installations are part of any branded press event. The marquee outside on Broadway acts as a brand-forward photo moment for press arriving and leaving.
Yes. Guest list management, on-site check-in staff, dedicated press credentials, and badge printing as part of full-service event production.
Yes. LOFT 4 doubles as a refined green room with kitchen, full bar, and dining setup for talent prep, hair and makeup, or post-event hospitality.
Yes. Our in-house creative team builds custom press kit content, on-site videographer for capture, and same-day photo delivery for press use.
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