An immersive downtown venue built for web3, 360° projection and generative visuals for token launches, NFT showcases, and community events, with full production and content capture.
Immersive web3 and crypto event venue in SoHo NYC. 360° projection, generative visuals, and full production for token launches and NFT events.
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Web3 moves fast and looks like nothing else, so the venue shouldn't look like a hotel ballroom. LUME's 360° projection and AI-generated visuals turn 393 Broadway into a fully immersive environment, generative art, on-chain motifs, and reactive visuals wrapping the entire room. It's a natural fit for token launches, NFT showcases, DAO gatherings, and community meetups that need to feel as native to the space as they do on-chain.
LUME Studios is the downtown NYC venue for immersive crypto and web3 activations, panels and keynotes on the main floor, a basement lounge for the afterparty, and a Broadway marquee announcing your event to the street. Full production, projection mapping, and same-day content capture are in-house, so the launch and the content it generates come from one team. Trusted for immersive brand work by Amazon, Dropbox, JetBlue, Adidas, and Roku.
How It Works
The 360° immersive projection system and installations are made for generative and digital native art. Wrap the room in your collection, your protocol's visual language, or live reactive graphics that respond to the crowd: the space becomes an extension of the brand rather than a backdrop for it.
Run a keynote or token launch on the immersive main floor, host press and partners in the lofts above, and move the community down to the basement lounge for the afterparty: all under one roof, with the marquee carrying your brand on Broadway throughout.
Crypto lives online, so every activation here produces social-ready content. The in-house team captures the immersive moments, the panel highlights, and the afterparty energy, delivering clips that travel across X, Farcaster, and beyond.
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A 2,400 sq ft studio wrapped floor to ceiling in 360° projection, inside 12,400 sq ft across five floors and a basement. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
From the 360° Immersive Studio to the private dining loft: explore all six event spaces at 393 Broadway →
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 65 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 100. It comes with large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
1,700+ events for 700+ brands since 2016. Six that fit this format:
The Spaces
Every format on this page runs in one of six spaces: the 2,400 sq ft 360° Immersive Studio, a 35-seat private dining loft with a working kitchen, a basement lounge, and three cast iron lofts in SoHo and Tribeca. Expecting more than 250 guests, or hosting somewhere else? We source the venue and produce inside it. The Solana bootcamp ran for 1,000 attendees in a 30,000 sq ft partner venue.
See all event spacesBigger than 250 guests? Venue sourcingBased on 124 Google reviews. Read all reviews
“I booked my birthday party at LUME Studios and had a great time, as did everyone who came! While everything went perfectly, the highlight was the immersive visuals, which kept the energy up throughout the night. I've also been to a few pop-ups here and they always look incredible - each one is so unique, you couldn't tell it was the same venue. Would definitely book again at LUME in the future!”
“I held my wedding reception here back in August 2019… the staff was absolutely incredible, and I still sing their praises to this day. We planned everything ourselves, so as you would expect, we were very stressed, but LUME… made everything so easy for us. The most important part was how KIND everyone was… Our reception was truly the highlight of our whole wedding week.”
“I had the pleasure of attending a 7 course dinner in the intimate 4th floor loft at Lume Studios, and it was an unforgettable experience… What truly elevated the evening was the atmosphere. The setting felt exclusive yet welcoming… From start to finish, every detail was intentional, making the entire experience feel special and immersive.”
“This place is awesome! Saw the Super Bowl in the immersive space with Bad bunny performance. It was such a fun time. So much energy in the room”
“My company hosted an event here and was an amazing venue to work with. Venue is great for digital capacity and staff was extremely helpful especially Ori… The modular walls was a huge bonus.”
“We hosted the launch of RG House at LUME Studios, and I couldn't recommend the team more highly… The space itself is unlike anything else in NYC. The immersive technology, production quality, and flexibility gave us the ability to create an experience our guests are still talking about. But what stood out even more was the people behind it… It's rare to find a venue with both world-class production and a team that cares this much.”
Token launches, NFT and digital-art showcases, protocol and DAO gatherings, conference side-events, community meetups, and brand activations during weeks like NFT.NYC and major conferences.
Yes. The 360° projection system is ideal for NFT collections, generative art, and live reactive visuals across the entire room, not a single screen.
Yes. The main floor handles keynotes and panels, the lofts host press and VIPs, and the basement lounge is built for the afterparty.
Up to 200 standing or 120 seated on the main floor, with the basement lounge and lofts adding capacity for multi-format events.
Yes. Projection mapping, AV, staffing, and same-day content capture are all in-house. See past activations or book a walkthrough.
Tell us the goal, the guest count, and where it needs to happen. We reply within one business day with the right venue or production path.
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