An immersive downtown venue built for web3 — 360° projection and generative visuals for token launches, NFT showcases, and community events, with full production and content capture.
Immersive crypto and web3 event venue in SoHo NYC. 360° projection, generative visuals, and full production for token launches, NFT events, and brand activations at 393 Broadway.
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Web3 moves fast and looks like nothing else, so the venue shouldn't look like a hotel ballroom. LUME's 360° projection and AI-generated visuals turn 393 Broadway into a fully immersive environment — generative art, on-chain motifs, and reactive visuals wrapping the entire room. It's a natural fit for token launches, NFT showcases, DAO gatherings, and community meetups that need to feel as native to the space as they do on-chain.
LUME Studios is the downtown NYC venue for immersive crypto and web3 activations — panels and keynotes on the main floor, a basement lounge for the afterparty, and a Broadway marquee announcing your event to the street. Full production, projection mapping, and same-day content capture are in-house, so the launch and the content it generates come from one team. Trusted for immersive brand work by Amazon, Dropbox, JetBlue, Adidas, and Roku.
How It Works
The 360° immersive projection system and installations are made for generative and digital native art. Wrap the room in your collection, your protocol's visual language, or live reactive graphics that respond to the crowd: the space becomes an extension of the brand rather than a backdrop for it.
Run a keynote or token launch on the immersive main floor, host press and partners in the lofts above, and move the community down to the basement lounge for the afterparty: all under one roof, with the marquee carrying your brand on Broadway throughout.
Crypto lives online, so every activation here is built to produce social-ready content. The in-house team captures the immersive moments, the panel highlights, and the afterparty energy, delivering clips designed to travel across X, Farcaster, and beyond.
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5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 60. It comes with a large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
Token launches, NFT and digital-art showcases, protocol and DAO gatherings, conference side-events, community meetups, and brand activations during weeks like NFT.NYC and major conferences.
Yes. The 360° projection system is ideal for NFT collections, generative art, and live reactive visuals across the entire room, not a single screen.
Yes. The main floor handles keynotes and panels, the lofts host press and VIPs, and the basement lounge is built for the afterparty.
Up to 200 standing or 120 seated on the main floor, with the basement lounge and lofts adding capacity for multi-format events.
Yes. Projection mapping, AV, staffing, and same-day content capture are all in-house. See past activations or book a walkthrough.
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