A high traffic pop-up venue with built in street marquee visibility. Pop-ups here for Billie Eilish, Adidas, Amazon, Patrick Ta Beauty, TRESemmé, and Lemon Perfect.
NYC pop-up venue on Broadway with high foot traffic, marquee, and 5,400 sq ft of customizable retail pop-up shop space.
Pop-ups at LUME run on two engines at once. The street: a brand-forward marquee on Broadway announces the pop-up to thousands of pedestrians daily, generating direct foot traffic and producing brand-forward arrival content for the duration of the run. The interior: 5,400 square feet of fully customizable retail pop-up space with 360° projection mapping that can rebrand the entire room daily for multi-campaign or multi-week activations. Both engines run together, so the pop-up produces real retail traffic and the kind of social content that compounds long after the doors close.
LUME Studios is the NYC pop-up venue brands and agencies trust for retail events, celebrity merch experiences, and high-impact activations. Located on Broadway in the heart of SoHo and Tribeca with one of NYC's highest foot-traffic retail corridors at the door. Pop-ups here for Billie Eilish, Adidas, Amazon, Patrick Ta Beauty, TRESemmé, and Lemon Perfect.
How It Works
The street-level marquee on Broadway announces the pop-up to pedestrians daily. The 360° projection system means the pop-up's visual environment can change daily, different campaign on Monday, different campaign on Friday, without rebuilding the physical space. Brands run multi-week pop-ups where the interior rotates while the marquee carries the master brand identity throughout. The closest thing in NYC to a programmable retail residency.
LUME treats pop-ups like the productions they are. POS setup, payment processing coordination, inventory storage in LOFT 4, dedicated retail staffing, full bar for VIP previews, daily housekeeping for multi-week runs, and on-site content capture so the pop-up generates social-ready content from day one. PR agencies bring the brand strategy. LUME delivers the venue, the operational stack, and the production layer.
Most pop-ups treat press as a separate event. LUME builds it into the run. LOFT 2 above the main floor hosts invite-only press previews and influencer experiences while the public-facing pop-up continues below. The brand activates two audiences in one venue: press and influencers on day one, public foot traffic the rest of the run. See past pop-ups or book a walkthrough.
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5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LOFT 2 is a flexible second floor loft for groups up to 60. It comes with a large wall projections, high speed Wi-Fi, and a kitchenette, with layouts that move easily between conference, classroom, and workshop setups.
Use it on its own for lunch meetings, catered presentations, and workshops, or as a breakout room, green room, or VIP space alongside a larger event downstairs.
LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
From a single day to multiple weeks. We've hosted day-long flash retail moments and multi-week brand pop-up activations. Pricing scales with duration.
Yes. Modular walls, custom-branded environment via 360° projection, vinyl wraps on surfaces, custom step-and-repeat installations, and full event signage on the Broadway-facing marquee.
Yes. Pop-up retail with payment processing setup, point-of-sale staffing, inventory storage in LOFT 4, and full retail event production.
The Immersive Studio holds 200 standing or 120 seated. The basement lounge below adds a second environment, and LOFT 2 above holds 90 standing for press previews or gifting suites while the pop-up runs on the main floor.
Yes. 393 Broadway sits on a heavy foot-traffic corridor between SoHo and TriBeCa with thousands of pedestrians daily. Combined with the marquee, your pop-up gets brand-forward visibility from the street.
Yes. Retail pop-ups and brand activations for Billie Eilish, Adidas, Amazon, Patrick Ta Beauty, TRESemmé, and dozens of other brands. See past pop-ups for examples.
Pricing depends on run length, production scope, and staffing. Our pricing guide breaks down typical ranges, and a walkthrough call gets you an exact quote.
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