A high-traffic SoHo / Tribeca pop-up venue at 393 Broadway with built-in street marquee visibility. 5,400 sq ft of fully customizable interior, on-site retail support, and same-day content capture. Pop-ups here for Adidas, Amazon, Patrick Ta Beauty, TRESemmé, and Lemon Perfect.
NYC pop-up venue on Broadway with high foot traffic, marquee, and 5,400 sq ft of customizable space. Adidas, Amazon, Patrick Ta have used it.
Pop-ups at LUME run on two engines at once. The street: a brand-forward marquee on Broadway announces the pop-up to thousands of pedestrians daily, generating direct foot traffic and producing brand-forward arrival content for the duration of the run. The interior: 5,400 square feet of fully customizable space with 360° projection mapping that can rebrand the entire room daily for multi-campaign or multi-week activations. Both engines run together, so the pop-up produces real retail traffic and the kind of social content that compounds long after the doors close.
LUME Studios is the NYC pop-up venue brands and agencies trust for retail activations, limited-run brand experiences, and high-impact pop-ups. Located on Broadway in the heart of SoHo and Tribeca with one of NYC's highest foot-traffic retail corridors at the door. Pop-ups here for Adidas, Amazon, Patrick Ta Beauty, TRESemmé, and Lemon Perfect.
5,400 sq ft across five levels with 360° projection mapping on every wall and floor. Custom branded environments built by our in-house team. RGB Astera spotlights with full color control. The room becomes whatever your event needs.
Michelin-caliber kitchen built with input from Michelin-star chefs. Bring your preferred chef or one of our trusted catering partners. Full bar service available with wine, beer, spirits, and custom cocktails crafted around your event.
17-speaker JBL spatial audio engineered for music and speech. Multi-camera capture, live streaming, professional mics, 4K displays in every room. Fast Wi-Fi and full electrical infrastructure for any production scale.
Broadway-facing marquee for arrival messaging. In-house photo and video team with next-day content delivery. Custom 360° projection content built for your event. Step-and-repeat installations, full event signage, and on-site coordination.
The 3,400 sq ft main floor + Basement lounge with 360° immersive projection mapping. Up to 200 standing, 120 seated. Custom-branded environments wall-to-wall, theater-grade 17-speaker JBL audio, RGB Astera spotlights, fast Wi-Fi, fully reconfigurable for any event format.
LOFT 4 is our intimate fourth floor space for up to 75 guests. Authentic SoHo cast iron loft setting with exposed brick from 1867, on-site Michelin-caliber kitchen with dining tables, and 4K display with Apple TV. Used for private dinners, executive meetings, masterclasses, press previews, and intimate brand events.
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LUME Studios played host to a high-energy, visually immersive celebration with global DJ and producer Peggy Gou, in partnership with Don Julio 1942.
Investor day panel discussion captured under the immersive 360° projection with theater-grade audio.
Bombay Sapphire's Sensory Auction challenged the way we value and perceive artwork by auctioning off pieces not based on monetary value, but by sensory emotional response to the work.
From a single day to multiple weeks. We've hosted day-long flash retail moments and multi-week brand pop-up activations. Pricing scales with duration.
Yes. Modular walls, custom-branded environment via 360° projection, vinyl wraps on surfaces, custom step-and-repeat installations, and full event signage on the Broadway-facing marquee.
Yes. Pop-up retail with payment processing setup, point-of-sale staffing, inventory storage in LOFT 4, and full retail event production.
Yes. 393 Broadway sits on a heavy foot-traffic corridor between SoHo and TriBeCa with thousands of pedestrians daily. Combined with the marquee, your pop-up gets brand-forward visibility from the street.
Yes. Brand pop-ups for Adidas, Amazon, Patrick Ta Beauty, TRESemmé, and dozens of other brands. See past pop-ups for examples.
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