Experience Design
We design immersive brand experiences end to end, from the first idea to the room your guests walk into.
Experience Design
An experience is not a set of features bolted together. It is a single idea that a guest feels from the moment they walk in. LUME designs immersive brand experiences as one thing, from the concept to the room it lives in. Our team handles ideation, creative direction, and the design of the environment, then produces it with the same people, so the idea does not get diluted between a strategy deck and the build. We design for our Tribeca studio, with its immersive projection, spatial audio, and reactive content, and we design experiences that travel to your venue. With more than 1,700 events behind us, we know how a room reads, how people move through it, and what makes an experience worth sharing. One team owns the idea from the first sketch to the last guest, so what gets built is what was imagined.
How It Works
Ideation, creative direction, and experience design for brand events, from the core concept to the physical and immersive environment. We design how the space looks, sounds, and reacts, and how a guest moves through it. The design carries into production with the same team, including content, projection, spatial audio, and lighting.
We start with the brand and the audience, then design an experience built around a single idea. We shape the environment, the content, and the flow, then produce it with the same team, at our studio or your venue. One team owns the concept through execution, so the experience holds together from first impression to final moment.
Trusted by
Nike, Amazon, Doja Cat, Bombay Sapphire, TRESemme
A selection of projects our team designed, produced, and ran at 393 Broadway and on location.
FAQ
It is designing a brand experience as a single idea, from the concept to the environment guests move through, so everything in the room supports the same story.
Both. The design carries into production with the same team, including content, projection, spatial audio, and lighting.
Yes. We design for our Tribeca studio and for experiences that travel to your space.
A clear idea that reads in the room and on camera. We design for how people move through a space and what they will want to capture.
It scales with the scope of the concept and the build. Send us the brief and you will get an itemized quote back within 24 hours.
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